Board of directoRS

Leaders guiding our vision and strategy for long-term success

OUR STORY

CITADEL GROUP was built on a belief that people thrive when every part of life is supported. We created a connected ecosystem that helps individuals manage their finances with clarity, make purposeful lifestyle choices and experience travel that inspires reflection and growth.

By combining practical tools, thoughtful design and forward-looking technology, we guide our communities to plan confidently, live intentionally and explore meaningfully. As the world evolves, we remain committed to growing with the people we serve, uplifting every step of their journey.

CHAIRMAN
& GROUP CEO

DATO’ JEFF S. MEDINA
 
With over 30 years of leadership in business development and fund management, Dato’ Jeff S. Medina has raised more than USD 1billion across Asia through pioneering campaigns and innovative fund structures. An entrepreneur at heart, he has expanded into e-grocery, trust services and alternative financing, reflecting his vision for future growth. A regular speaker at investment symposiums since 2005, he continues to inspire with insights on markets and strategy. Today, as Chairman and CEO of Citadel Group, he drives bold strategies, builds lasting value and positions the Group as a catalyst for regional and global progress.

DIRECTOR

DATIN EMILY CHOW
 
With over 20 years of expertise in sales and business development, Datin Emily Chow is recognised for her customer-first approach and results-driven leadership. She has held senior roles at Silverlake, IBM, SAS Institute and Oracle, where she led transformative initiatives for major banking clients such as Maybank, CIMB and RHB. Renowned for building trust and delivering measurable growth, she continues to position herself as a catalyst for sustainable business success.

BUILDING OPPORTUNITIES FOR BETTER LIVING

Our mission is to create opportunities that elevate everyday living, from achieving financial resilience to embracing purposeful lifestyles and discovering meaningful travel experiences. We are dedicated to designing solutions that strengthen well-being, cultivate trust and open doors to new possibilities for the communities we serve.

LET’S WORK TOGETHER

Your journey deserves clarity and confidence. Let’s begin the conversation about your goals, priorities and aspirations. Our team is ready to provide guidance and support every step of the way.

GET IN TOUCH