Executive Board and Advisors
With decades of combined experience, our Board of Directors and Advisors ensure that our mission stays on course, delivering impactful results and fostering innovation.

Jeff S. Medina
CHAIRMAN & GROUP CEO

Frederick Chan Kim Kooi
DIRECTOR

Tan Sri Mohd Bakri Bin Mohd Zinin
ADVISOR

Dato Sri Mohammad Raza Khan
ADVISOR

CHAIRMAN & GROUP CEO
Dato’ Jeff S. Medina
With over 30 years of leadership in business development and fund management, Dato’ Jeff S. Medina has raised more than USD 1billion across Asia through pioneering campaigns and innovative fund structures. An entrepreneur at heart, he has expanded into e-grocery, trust services and alternative financing, reflecting his vision for future growth. A regular speaker at investment symposiums since 2005, he continues to inspire with insights on markets and strategy. Today, as Chairman and CEO of Citadel Group, he drives bold strategies, builds lasting value and positions the Group as a catalyst for regional and global progress.
DIRECTOR
Datin Emily Chow
With more than 20 years of proven expertise in sales and business development, Datin Emily Chow is a highly respected professional recognised for her customer-first approach and solution-oriented mindset. Her career spans leadership roles at Silverlake, IBM, SAS Institute and Oracle, where she spearheaded transformative initiatives for leading enterprise banking clients including Maybank, CIMB and RHB. Renowned for her ability to build trust, deliver measurable results and drive strategic growth, Datin Emily Chow continues to inspire confidence among clients and peers alike, positioning herself as a catalyst for sustainable business success.

Our Story
The founding of the Group is a reflection of why we exist…to strengthen and secure the financial well-being of clients and our partners. The long term objective to establish ourselves as the premier provider of reliable and secure wealth strategies that encompasses all expectations. Our diverse businesses and independence give us insight into the entire market and the stability needed to think and act for the benefit of those we serve.


What do we do?
Our key business divisions are there to support our clients and partners in all the aspects of wealth management, preservation, acquisition and distribution.
Our Mission & Vision
Our vision – To be the leading provider of our clients’ financial needs, offering the most reliable, consistent and secured products and services in the market.
Our mission – To fervently assist our clients in all aspects of accumulating, preserving and distributing wealth, assuring them of financial success and peace of mind.

We welcome all enquiries
Feeling inspired? Send us a message!
We serve our clients and partners with gratitude, honesty, transparency, passion and stay accountable and committed to building their wealth.